A lot of business books hold your hand, make you feel good, and are set to convince you that your passion and “unique” business idea are enough to plow through your competition, garner new leads, and make millions just because you can write a business plan that says so.
This is not that kind of book.
A twenty-something hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial “real” job, Scott Gerber is the ultimate “Generation Y-er.” He’s a self-taught serial entrepreneur who built several successful businesses without storied business connections, a business school background, executive training—or investment dollars. And in Never Get a “Real” Job, he shows you how he succeeded so you can overcome today’s chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s.
Gerber gives you the no-bull reality on turning your business idea into a viable enterprise capable of generating real income now—based on his hard-knocks lessons learned in the entrepreneurial trenches. From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before it’s needed, Gerber has experienced firsthand how you can sabotage your own business. Never Get a “Real” Job will help you avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business, and keep it successfully up and running.
But Gerber isn’t just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothing—building a viable business model from the ground up. Along with straight-shooting advice on creating contacts and cultivating clients, he offers practical, affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offerings—while minimizing wasted time and keeping you on track.
With vast resources like online tools, Web sites, checklists, and hard coaching, as well as thousands of dollars worth of connections to free and discounted small business services, Never Get a “Real” Job takes you off the unrewarding resume and cover letter cycle, while putting you on the road toward becoming a self-sufficient business owner, and creating a life that gives you a real shot at the success you deserve.
Acclaim For Scott’s New Book
With the economic spiral of 2009, our world of work was blown up, and with it, traditional frameworks for career success. Thank god we have Scott Gerber, a member of the next generation, telling the truth about what it takes to succeed in the coming decades. Gen Y, and parents of Gen Y, you will put your livelihoods at risk if you don’t read this book. Buy it.
Pamela Slim, Author
Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
Economic turmoil has made it more difficult than ever for Gen Y to have a breakout entrepreneurial success story. However, thanks to Scott Gerber, there’s hope. He breaks it down, tells it like it is, and kicks you in the pants with his no-nonsense guide to getting started and achieving real success – now.
Scott is the Simon Cowell of young entrepreneurship.
Author, Toilet Paper Entrepreneur
Wow! If all GenYers were like Scott, we’d never have to worry about our kids moving back into the basement after college. As filled with no-nonsense, practical, yet unpredictable advice as it is with serious attitude, NGARJ is a must read for all aspiring entrepreneurs. No coddling here, just the straight-up truth from a very savvy guy who’s been there and done that.
Author of Upstarts! How GenY Entrepreneurs Are Rocking the World of Business
Practical. Irreverent. Insightful. If you read just one book this year about becoming an entrepreneur, make sure it ís Never Get a “Real” Job.
Never Get a “Real” Job is a straight forward, funny, and insightful book for any young entrepreneur whose looking to make a name for themselves
#1 international bestselling author of Me 2.0
Managing Partner of Millennial Branding, LLC
This kickass book will save you from a kissass job. For best results, read it from your cubicle and then start planning your farewell trip to the boss’s office.
Author, The Art of Non-Conformity
Scott doesn’t give the sugar-coated advice that wannabe entrepreneurs like to hear. He gives the blunt guidance that real entrepreneurs can actually put to use.
Scott Gerber is a straight shooter who tells it like it is. Never Get a “Real” Job is the Gen Y wakeup call. It’s the end of fun and games; time to get a handle on reality. Scott gives solid advice for someone who’s buried the 9-5, underemployed or unemployed. If you aren’t buying this book for your kids, buy it for yourself.
Every high school senior should be handed this book along with his or her diploma as they cross the graduation stage. Through a skillfully-crafted combination of humor, practical advice, and in-your-face wake-up calls, Scott Gerber makes a rock solid case for why, in today’s world, the old advice of ‘Get good grades, go to college and get a good job is outdated and impractical, and how it’s not just possible but highly advisable to Never Get a “Real” Job!
Co-Founder & CEO, YoungEntrepreneur.com
Co-Author of Kidpreneurs
It’s never too late to become what you could have been…this book will get you started!
Founder, Summit Series Conferences
Never Get a “Real” Job will help any reader — even those without startup finances or previous entrepreneurial experience — quit their quest for nine-to-fives and become self-sufficient small business owners.
Founder, Network for Teaching Entrepreneurship (NFTE)
If youíre in search of a wake-up call from your disheveled and sedentary lifestyle, read this book. Scott slaps arrogance, ignorance and mainstream theory directly in the face with dose after dose of real world practicality.
Founder of New York Entrepreneur Week (NYEW)
The Relentless Foundation.
This book IS NOT for the happily employed, or eager to be employed. If you are, it will either offend you, depress you, or make you want to quit. “Be afraid, be very afraid,” as Scott says here. But, for all those who have an itchy feeling about the idea of taking a job to merely pay the bills, this book is your savior. Never Get a “Real” Job totally personifies the wild ride that is entrepreneurship: It’s raw, real, sobering, shocking, making you laugh, cry, curse…all while reassuring you that youíd never want to do anything else with your life. Itís a frank, candid, in your face, no holds barred book for the anti-employment types. And there are plenty of those out there. You may be one of them. If you are, Never Get a “Real” Job is definitely for you…assuming you can handle it–the book, Scott Gerber, or the wild ride that is entrepreneurship, that is.
Founder of YSN.com – Your Success Network
Author of the NY Times Bestseller, Secrets of the Young & Successful
I could never hold a “real” job. If you can’t either, read Scott Gerber’s new book about how to take control of your own future as a small business owner. You won’t always enjoy the ride, but it will be exhilarating!
Author,You Need To Be A Little Crazy